Whereas males proceed to have physique hair eliminated or lower to be able to enhance their look, gross sales of males’s physique groomers are up 74% during the last two years, based on The NPD Group. Different trimmers, like ear, nostril, and pen trimmers, have additionally grown retail gross sales by double-digits from the 12 months ending September 2020 by means of 12 months ending September 2022.
In keeping with the market analysis agency, gross sales of males’s physique groomers and trimmers reached new heights through the early phases of the pandemic when males emerged from pandemic lockdowns with months of physique and facial hair development to take away! For instance, within the 12 months ending September 2021, physique groomer gross sales elevated by 62% in comparison with a nonetheless sizeable 7% development within the 12 months ending September 2022, based on NPD’s ongoing monitoring of non-public care product gross sales.
Intergenerational phenomenon
Though Gen Zs, ages 18 by means of 24, have been credited with popularizing this “manscaping development”, consumers of physique groomers and males’s trimmers symbolize all age teams.
“Fueling the manscaping development are progressive producers who acknowledge the necessity for specialty trimmers designed for various physique and face areas,” says Joe Derochowski, NPD residence trade advisor. “The necessity was all the time there, and these producers addressed it and introduced it to the forefront, and customers are responding.”
