LVMH shutters shops for Cha Ling model

THE WHAT? LVMH has closed all bodily retail places throughout China for its native luxurious skjn care model, Cha Ling and shut down its official WeChat account, in line with a report printed by Jing Each day.

THE DETAILS The transfer is claimed to be a part of a wider technique to promote the model completely through LVMH stablemate, Sephora.

THE WHY? Though the official line is, as above, that the model will now be bought through Sephora, Jing Each day attributes the closures to falling site visitors because of the pandemic, to not point out a way that native manufacturers conceived and owned by western firms – dubbed ‘faux guochao’ – aren’t genuine C-beauty manufacturers.