Marc-Antoine Barrois has opened his first luxurious perfume flagship in Piccadilly Arcade, London in September 2022. This primary British outlet is a duplicate of his fragrance boutique in Galerie Véro-Dodat, Paris, France.
The Parisian couturier thus opens his first flagship out of France within the iconic Piccadilly Arcade house to the best unbiased, handcrafted specialists in London the place modern type meets Edwardian grandeur.
A dreamlike universe
Impressed by the appeal, the nostalgia and the whimsical of British kids’s books resembling Mary Poppins and Peter Pan, Marc-Antoine Barrois at Piccadilly Arcade welcomes guests to immerse themselves into his imaginary world partially impressed by the magic of Alice in Wonderland.
The designer has teamed up with architect and artist Antoine Bouillot, founding father of the Honneur Society studio, to create a large blue rabbit statue. Upon arrival, visitors will probably be greeted by this big blue rabbit that magically seems the other way up by way of a mirrored ceiling as they enter a fantasy world stuffed with feelings.
All of the fragrances are displayed on handcrafted sculptures made out of wooden, Alabaster stone and glass. These pure uncooked supplies are used to create key design options resembling; wooden carvings, varnished airplane bushes and glass wall panels made with maple sugar and ginger, which brings a novel aesthetic design combining a contemporary conventional type.
From couture to fragrances
Marc-Antoine Barrois perfumes had been born in 2016 with the intention of redefining timeless refinement, real strategy stuffed with feelings and sincerity transporting the wearer to new imaginary worlds. His first creation, B683, composed with perfumer Quentin Bisch launched in 2016, ten years after the opening of his couture home.
The story between the artistic duo couturier and perfumer continued in 2017 with the primary house perfume launched, N°VI candle, adopted by the success of award-winning Ganymede in 2019. In 2020, they carried on with the creation of B683 Extrait, the fleshy facet of B683. Two years later, N°XIII candle was launched. The 2 designers have constructed an friuitful artistic partnership and proceed to collaborate with Encelade, the latest addition to their perfume assortment launched in Could 2022.
Considerate consumption
The core of Maison Marc-Antoine Barrois is to supply tailored clothes, a considerate consumption of garments with a timeless type, which haven’t travelled across the planet twice and are long-lasting. This Company Social Duty extends to the model’s fragrances, 100% made in France, with out preservatives and controversial UV filters, that are thought-about as potential endocrine disruptors. A sustainable strategy to packaging means there isn’t any cellophane wrapping on the fragrance bins, as a substitute, there’s a self-adhesive hologram label that ensures the authenticity of merchandise with out using plastic. Along with being reusable, these identical bins are solely recyclable.
